Consumer responsibility

Innovating for better, tasty choices

We’re constantly innovating to deliver great-tasting, high-quality snacks that address the sustainability and health considerations of people around the globe. We share transparent information with our consumers, so they know exactly what they get when they choose one of our snacks.

_{Great taste at highest quality}

We provide consumers across our markets with consistently great-tasting snacks that meet their local preferences. At the same time, we take steps to ensure food safety and quality are upheld in everything we do.

_{Better choices}

People want to enjoy snacks that complement their balanced lifestyles without compromising on taste. We’re investing in technology, reformulation and clean, natural ingredients that deliver the flavours consumers love while reducing saturated fat and salt.

_{Honest communication}

Responsible, informative and transparent communication is key to helping consumers make informed choices. Online and on-pack, we share the nutrition and sustainability details consumers need to make the right choices for them.

Key progresses made so far

82%

of products

with only natural flavours

99%

of products

free of artificial colours or sweeteners

95%

of products

free of artificial taste enhancers

97%

of products

use sunflower/rapeseed oil low in saturated fats

Responsible marketing: Intersnack signed

The EU Pledge

The Intersnack Group is a member of the European Snack Association (ESA) and signatory of the EU Pledge.

The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children younger than 13 years. It is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children.

Following our principles of responsible marketing to children, the Intersnack Group has committed with the latest enhancement of the EU pledge in 2022 not to do any advertising to children for potato-based products at all.

If you see any marketing communication that is potentially in breach of the EU Pledge and wish to file a complaint, please click here.

EU Pledge

Consumer responsibility in practice

Innovating

to meet the growing demand for better snacks

“Healthier options should taste just as good - not almost as good – as other products. We don’t compromise on taste.”

This is our philosophy when it comes to product innovations. With success - the popularity of our innovative Lentil Chips has proven to be one of the biggest growth drivers of our speciality business.

Learn more